Zoe Brand constructs a narrative around how we consume and understand signs. Using familiar language and forms often found in retail environments she questions the conventions of commerce and of the ubiquitous and ambiguous language that surrounds it. The work includes serial production of badges, pendants and rings as well as one off advertising boards.
WAS NOW ONLY!: I make jewellery that uses jewellery archetypes, ready mades and text to explore the performative nature of jewellery as a device for communication. I am concerned with finding language that can describe both the object or the idea of the object, as well as the person who might wear the piece. My current body of work draws from readymade forms, more specifically from the plethora of signs and ephemera that are associated with commercial or retail situations and explores the way in which we negotiate commerce and transaction in these environments. – ZB 2016
Brand extends a dialogue with the wearer and the public.